Glico Asia Pacific sweeps Designed in Singapore Award in Food category
It rolled out exclusively Singaporean Pocky flavours with local YaKun. To build affinity with the local Pocky range with Singaporeans, Glico Asia Pacific has partnered with local partner Ya Kun to come up with a fun, exclusively Singaporean twist on the usual flavours, through introducing Kaya Toast and Kopi-O variants. Both parties believed that Pocky’s strong appeal and innovation could let Ya Kun’s business evolve to the next level, as Pocky’s core value of “Share happiness” fit perfectly with Ya Kun’s “The Toast That Binds” motto. “By collaborating, we were giving Singap...
Source: sbr.com.sg