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Leader's office is declaring victory. >> it was a pleasant surprise to us. i think from their perspective they had a massive pr failure and from our perspective we enjoyed it very much. >> we reached out to the redskins pr people and they didn't get back to us. there's also word of a second backfire as first reported by "usa today" and confirmed to cnn by two sources. the chairman of a tiny indian tribe from nevada said he was contacted by someone claiming a connection with the redskins and asked to attend a media event for the team. the chairman declined because he didn't like the team's appr...

Where it says that nearly every twitter campaign will be hijacked by the other side. the team learned that lesson the hard way when it asked loyal fans to tweet at the senate majority leader harry reid to show their team pride in face of a campaign to change the team's controversial nickname. that campaign ended the way most of the past 20 seasons have for the redskins. cnn's joe johns has the story. >> jake, you might think an nfl team's fan base could move mountains on social media, but as the redskins found out, launching a campaign with a controversial message can also ba backfire. in one ...