Toyota unveils movie trailer GR Series campaign via Gemba
Toyota unveils movie trailer GR Series campaign via Gemba February 12, 2021 11:26 Toyota is set to show off the Toyota Gazoo Racing team to Australian audiences at Moonlight Cinema events, with a new cinema-only spot featuring the GR Yaris and GR Supra performance vehicles. The campaign was created with sport and entertainment agency Gemba, and features a hero video shot in the style of a blockbuster movie commercial. The spot starts with a classic movie trailer ‘rating slide’, before kicking off with some typical introductory action dialogue, soundtracked by a bass-heavy soundtrack. The...