Facebook Ads will Soon Allow Sideloading of Android Apps in the EU
Meta is planning to let users in the EU directly download Android apps from Facebook ads, iOS apps could also follow.
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Meta is planning to let users in the EU directly download Android apps from Facebook ads, iOS apps could also follow.
A new feature Meta is reportedly working on takes advantage of the EU Digital Markets Act to let users download apps through Facebook ads.
Meta is gearing up to debut a new type of Facebook ads that will allow users in the European Union to download apps without having to visit their mobile platform's app store, according to The Verge..
Discover how Facebook is responding to new EU regulations by adding an app store attribute. Explore the implications for users & developers
Following the passing of the EU's Digital Markets Act, Meta wants to turn Facebook into an alternative App Store for Android first, as soon as it can.