Oregon wine sales boom but depend on aging consumers
Oregon wine producers are outpacing other wine regions in sales but face the same industry-wide problem of aging core consumers, experts say.
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Oregon wine producers are outpacing other wine regions in sales but face the same industry-wide problem of aging core consumers, experts say.
Portland, Ore. (PRWEB) December 13, 2021 -- Lower Long Tom, the newest appellation in Oregon and the southernmost in the Willamette Valley, has received
State wine industry took a hit in 2020, but industry officials optimistic Three-year report shows significant decline in sales, wages and other indices from 2019 to 2020. The three-year period from 2016 to 2019 was a strong one for Oregon's wine industry, a recently released report indicates. The past year, however, saw setbacks in what historically were annual upticks in crop value and sales. The report is conducted by a pair of economic researchers from Economic Forensics and Analytics and Full Glass Research every three years and released by the Oregon Wine Board. It says the state...
Preparing the Ground By Tom Danowski Winemakers and grape growers look forward to a year of renewal, recovery and reawakening. They’re hopeful we’ll all soon be past the most serious dangers and disruptions of COVID-19 and that West Coast communities continue recovering from last year’s wildfires. Like you, they were anxious to turn the page after an historic year during which risks often outweighed rewards and resiliency was tested as never before. Oregon’s 908 wineries and 1,297 vineyards span areas of the state as vibrantly distinctive as Medford, Melrose, McMinnville, Mosier and...