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What are the top car brands with the most loyal customers? Are Subaru Forester and Outback owners still the most loyal owners? See what's changed for Subaru.
“There is a strong correlation between inventory and brand loyalty,” says Tom Libby of IHS Markit.
Will customers buying the 2022 Subaru Forester, 2022 Outback, and Crosstrek remain loyal with shrinking inventories? Until now, Subaru enjoyed the highest customer loyalty rate. Will that change now, or will customers remain faithful to the brand?
Brand loyalty among US consumers for new vehicles dropped to a six-year low in June, according to new analysis from IHS Markit. Analysis of new vehicle registration data through June indicates that the overall brand loyalty rate of 51% in the US market is the lowest since August 2015. This...
How loyal are customers who are buying the 2021 Subaru Forester and 2022 Outback? Until now, Subaru enjoyed a very high customer loyalty rate. See why that could change.