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Here's a crisis communications expert, tom. what jumped out at you? >> he pointed out, what were his goals. he apologized profusely for getting the media off the backs of his mother. i was watching him as he was reading from the back shot. i noticed how he was reading the papers from right to left, which is a buddhist way of reading. and when he brought in the buddhist touch, he brought people back to him. he was forceful on the apologies, he was forceful when he was talking about his foundation, he bridged easily, as we say in pr, from the heartfelt sincere apologies, very believable. he took...

Points that could be legitimate questions. is he in therapy? yes. is he getting back to golf? yes, at tom spoint. i have to say he came off sincere and laudable and as a good role model. >> you were pointing out pga golfers in the room. >> i saw one he played with in college as well, and they're very, very close, and he is the closest to tiger because of their history. he hit on the good points, he hit on the things that most likely obviously most journal t journalists would ask right away. it seemed authentic. i didn't like him looking straight in the camera and saying certain things because ...

Tom, why don't you make that point and get tamron's reaction to it. >> her body language throughout the whole thing was reflective of really disgust. she's high culture and is very calm, very unemotional. even when her head would go up, she wasn't looking at him, and there were times during the conference that her arms were crossed very, very tightly. not crossed and relaxed, but just -- she couldn't bear to be hearing this and seeing her son there. it's the shame of the culture. to have such public disdain is remarkable. >> tamron, what do you think? >> we've talked about that a lot, and i do...