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Tara cycle collects hard to recycle items and converts them into everyday products, things like toys, office supplies and shopping backs. tom zacky is the ceo and founder. recycle a cigarette butt and do what with it? >> when we recycle something like a cigarette butt, we have to create collections. you can go to our website at taracycle.com, send us your used cigarette butts. for cigarette butts, we shred them, separate them into the organic pieces, which is then composted. the inorganic aspect is made into a moldable plastic and made into something like that. >> that is the result of recycle...

To begin with. i think that's where we have to reflect. recycling is just sort of a reaction to a problem but will not be the answer. >> it's terracycle.com. that's where they can get one of these, start to learn on their own how to go about this. it's tom zacky. this is interesting. i was very curious to see this today. appreciate you bringing it in and keeping at it. thanks so much. if you have a big idea, let us know about it on twitter. #what'sthebigidea. you can e-mail us. the passion surrounding this year's world cup reached new heights. can't get much higher than outer space. two americ...