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Thursday, 11 Mar 2021 08:39 AM MYT Alkaline water has a higher pH level than regular water. pH is a measure of how acidic or alkaline a solution is. AFP pic Subscribe to our Telegram channel for the latest updates on news you need to know. SINGAPORE, Mar 11 Alkaline water systems are gaining popularity in Singapore, with companies recording annual jumps in sales of up to 30 per cent over the years. But even as the popularity of these machines climbs, the Consumers Association of Singapore (Case) called out the “unfair practices” of one such company, Triple Lifestyle Marketing, about two weeks ago. The firm sells long-term maintenance service packages, costing around S$3,000 (RM9,200), for alkaline water systems. ....