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The Good Glamm Group has recently announced the appointment of advertising stalwart Malvika Mehra as chief creative officer. Malvika will lead the strategic thinking and creative mandate on brands across offline and online channels including mainline, performance, social, community, marketplace, store, digital, retail and design.

Mehra was formerly working as Chief Creative Officer at Dentsu.

Last full-time role was as chief creative officer at dentsu India

In her new role, she will lead the strategic thinking and creative mandate of the Good Brands portfolio