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And training our teams? >> what you want to do is spend time going out there and getting paying customers, and these are customers that preferably aren't related to you. paying customers are really the basis of any business. so you can spend time making a better product, but just because you build it doesn't mean people will come. you've got to get the traction and spend almost all of your time figuring out which marketing initiatives work and which don't work. and if going out there and doing some networking is part of your marketing effort, great, but focus on getting paying customers first....

Appropriate. i can't tell you how many times people have said they want to bring capital in, and i ask them what they're going to use the funds for and they're like, i want to hire a sales team. that's a kiss of death to me. if you're bringing in money to fix a cash flow problem, take a deep look at the business, under the hood, and decide if there is a design flow with the business that could be corrected without bringing in money. we now have the "top 2 tips" you need to know to help your small business go. natalia and ryan with back with us. good to see you back here on the set. ryan, let...