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Sterling Mutuals adds ETFs to product shelf

Katie Keir
After working hard for a few years on a new back-office module, Sterling Mutuals Inc. is expanding its product shelf to include ETFs.
Despite the pressures of the pandemic and not having an IIROC-licensed business arm through which it could process trades more easily a boon that helped the few mutual fund dealers who were first to enter the ETF space Sterling wanted to help its advisors compete.
“I think [this] helps to put the advisors on more even footing with IIROC guys,” said Nelson Cheng, CEO of Sterling Mutuals, during an interview with
Advisor’s Edge. The firm got final approval for its ETF module from the MFDA in mid-April, followed by a limited pilot phase. ....

Pat Dunwoody , David Chapman , Nelson Cheng , Matthew Latimer , A Financial Group , Ci Investment Services Inc , Financial Services Inc , Industrial Alliance Insurance , Fundex Investments Inc , Federation Of Mutual Fund Dealers , Investia Financial Services Inc , Securities Inc , Canadian Securities Institute , Sterling Mutuals , Canadian Securities Administrator , Toronto Based Learnedly , Financial Services , Financial Group , Mutual Fund Dealers , பேட் டந்‌வுடீ , டேவிட் சாப்மேன் , நெல்சன் செங் , மேத்யூ ல்யாடிமர் , நிதி குழு , சை முதலீடு சேவைகள் இன்க் , நிதி சேவைகள் இன்க் ,

Sterling Mutuals adds ETFs to product shelf | Investment Executive

Katie Keir
After working hard for a few years on a new back-office module, Sterling Mutuals Inc. is expanding its product shelf to include ETFs.
Despite the pressures of the pandemic and not having an IIROC-licensed business arm through which it could process trades more easily a boon that helped the few mutual fund dealers who were first to enter the ETF space Sterling wanted to help its advisors compete.
“I think [this] helps to put the advisors on more even footing with IIROC guys,” said Nelson Cheng, CEO of Sterling Mutuals, during an interview with
Investment Executive. The firm got final approval for its ETF module from the MFDA in mid-April, followed by a limited pilot phase. ....

Pat Dunwoody , David Chapman , Nelson Cheng , Matthew Latimer , A Financial Group , Ci Investment Services Inc , Financial Services Inc , Industrial Alliance Insurance , Fundex Investments Inc , Federation Of Mutual Fund Dealers , Investia Financial Services Inc , Securities Inc , Canadian Securities Institute , Sterling Mutuals , Canadian Securities Administrator , Toronto Based Learnedly , Financial Services , Financial Group , Mutual Fund Dealers , பேட் டந்‌வுடீ , டேவிட் சாப்மேன் , நெல்சன் செங் , மேத்யூ ல்யாடிமர் , நிதி குழு , சை முதலீடு சேவைகள் இன்க் , நிதி சேவைகள் இன்க் ,