Total TV Viewership grew by 9%: BARC India YEARBOOK
Total TV Viewership grew by 9%: BARC India YEARBOOK Share Via: in 2020 along with trends across the pandemic struck months Television audience measurement company Broadcast Audience Research Council, (BARC) India has launched the third edition of its YEARBOOK titled âThe Year After Two Thousand & Nineteenâ. The YEARBOOK offers insights and extensive data on âWhat India Watchedâ in 2020 along with trends across the pandemic struck months with a special focus on four distinct phases, viz., Pre-COVID, COVID: During Lockdown, COVID: Unlock, and Year Ender. COVID-19 forced peop...
Source: afaqs.com