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Full force last night. 70th annual golden globe award. ♪ what might be right for you may not be right for some ♪ >> man is born, he is a man of means -- i could go on and go o. this is like completely out of touch executive said to, like, we need to do some ad with social media. we need that internet stuff. bieber stuff, the kids, the kids, with their phone. i'm going give you a super saver tip for the holidays. i've taken grandson and changed it to amy. i've taken birthday and changed it to hanukkah. now it says amy, you're the hanukkah champ. ♪ that's the mr. belvedere theme song. the ...

Or -- you know? i'm looking at this and saying it's like a completely out of touch executive said to some ad maker, like, we need to do something, something with social media. get me a social media ad and looks like a lazy -- >> what are you saying? give me a social media ad. >> we need the internet stuff. kids with the phones. looks like a lazy effort to somehow incorporate social media and who cares and maybe it's a mirage. does this ad do anything? >> well, i think if you look at what coke did last year with the polar bears, effortless. you want ee eed to watch the be. they have an elaborat...