Snapchat Says That 59 Million People Used its AR Tools During the Super Bowl
Share it AR is set for major growth in 2021, offering consumers more interactive, engaging options to connect virtually, which will also open up new avenues for shopping, promotions and brand association. Underlining this, this week, Snapchat has shared some data on the usage of its AR tools during the recent Super Bowl, which saw a range of big-name brands employing Snap Lenses within their campaigns. As per Snap: "Over 59 million US Snapchatters engaged with AR Lenses on Super Bowl Sunday. And brands got in on the fun. From Cheetos-stealing, to partying with Wayne & Garth, to rocking an AR ...
Source: socialmediatoday.com