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A young manager had taken theft-prevention security measures at his new shop located in a quiet residential area surrounded by orchards in Kumamoto Prefecture.
Daisuke Fujii, editor-in-chief of Toy Journal, a monthly industry journal. Children’s toys are becoming more and more gender neutral, with signs that read “For boys” or “For girls” disappearing from toy stores. Shelves are being stocked with new products suitable for both boys and girls.