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U.S. Juvenile Products Industry Grows 6.5% in 2020, Reports The NPD Group Share Article U.S. Juvenile Products Category Sales Performance Dollar sales for the U.S. juvenile products industry reached $7.35 billion in 2020, an increase of 6.5% over 2019, according to The NPD Group. PORT WASHINGTON, N.Y. (PRWEB) February 10, 2021 Dollar sales for the U.S. juvenile products industry reached $7.35 billion in 2020, an increase of 6.5% over 2019, according to The NPD Group. Units grew by 1.8 percent and the average retail price of $18.21 increased by 4.6 percent over the prior year. Six out of the seven categories within juvenile products experienced dollar volume growth. Safety saw the most dollar growth, driven by sales of $587.5 million, an increase of 35% over 2019. All subcategories within Safety experienced sales increases, driven by Health & Grooming and Baby Gates. Combined sales of these two subcategories represented 92% of total category growth.