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Improve upon the processes. as soon as you have a good market you should have a lot of success. >> a great product is not a business and so many people get stuck. they're in love with this great product. even el tel everybody tells them it's great product but scaling it up to wholesalers and retailers, that's a whole different thing. what lori did and what the segment did is how to scale up from a great idea, great product, to distribution, manufacturing, and fulfillment, and unfortunately a lot of people who are passionate about their product get very board and distracted when they have to do...

Lockerlookz. when we had gone to the fall toy preview, i had the privilege of meeting both joanne and christy. they took me through all of their triumphs and tribulations. >> if someone wants to follow the same path but can't work with the same exact people, how do they know if they're working with the right people? >> great business partners. the failure of most businesses is having bad business partners. their stumbling block was picking a bad business partner. you want to understand what the key variables are that they want that business partner to deliver. they needed a partner that was us...

They're in love with the great product and everybody tells them they love the product but scaling that product up to the point where it can be distributed through wholesalers or retailers, that's a whole different thing. and what laurie has done and the example in the segment did, was figure out how do you scale from a great idea, great product, to distribution, manufacturing, and fulfillment and unfortunately a lot of people who are passionate about their product get bored and distracted when they go through the other aspects. >> you didn't go to the dallas market? >> we were introduced at di...