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Google’s moving to the next stage of its program to phase out web tracking cookies, with the implementation of a new “Tracking Protection” option, which will…
Alphabet's Google said on Thursday it will begin testing a new feature on its Chrome browser as part of a plan to ban third-party cookies that advertisers use to track consumers. The...
The search giant is set to roll out the feature, called Tracking Protection, on Jan 4
Google plans to completely phase out the use of third-party cookies for users in the second half of 2024. The timeline, however, is subject to addressing antitrust concerns raised by UK's Competition and Markets Authority (CMA), Google said. The CMA has been investigating Google's plan to cut support for some cookies in Chrome, because the watchdog is worried it will impede competition in digital advertising, as well as keeping an eye on the company's biggest moneymaking segment, advertising.
Alphabet's Google said on Thursday (Dec 14) it will begin testing a new feature on its Chrome browser as part of a plan to ban third-party cookies that advertisers use to track consumers. The search giant is set to roll out the feature, called Tracking Protection, on Jan 4 to 1 per cent of Chrome users glo