French Regulator to Probe Apple's Upcoming Anti-Tracking Feature [Updated] Wednesday March 17, 2021 3:51 am PDT by Tim Hardwick Apple will face a French antitrust probe into its upcoming App Tracking Transparency feature, following a complaint from advertisers in the country that the planned changes are anticompetitive. Starting in iOS 14.5, Apple will require apps to get opt-in permission from users to collect their random advertising identifier, which advertisers use to deliver personalized ads and track how effective their campaigns were. In light of the planned changes, a group of adverti...