Asian Paints campaign, #ShyneWithMe, garners 293 million views on Moj
Chennai (Tamil Nadu) [India], January 5 (ANI/BusinessWire India): Asian Paints partnered with Moj, India's largest short video app, for the #ShyneWithMe campaign to host a unique hashtag challenge to promote the all-new Tractor Shyne and Ace Shyne products which provide 'so much shine at such less price'. The campaign, which coincided with Asian Paints' new TV commercial, included 121 popular Moj creators and received a massive response on the app, garnering over 293 million views, 557K shares, and a whopping 12 million plus likes. The 10-day campaign was launched in three lang...
Source: laosnews.net
