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Facebook, Twitter, TikTok execs weigh in on this year’s Ramadan trends Updated 31 May 2021 May 28, 2021 20:29 DUBAI: Ramadan is as much a time for shopping and entertainment as it is for charity and togetherness. According to data from online advertising company Criteo, consumers in the Middle East start searching for retail products well before the start of the holy month of fasting. Consumers also spend more time on the internet, especially on social media. Undoubtedly, this makes Ramadan an important month for advertisers and digital platforms. Arab News spoke to three social media plat...

<div> Etihad Airways, the national airline of the UAE, was nominated in the &lsquo;Best use of Audio Branding&rsquo; and &lsquo;Best Brand Experience

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Etihad nominated in two categories at Transform Awards ABU DHABI, 3 hours, 26 minutes ago Etihad Airways, the national airline of the UAE, was nominated in the ‘Best use of Audio Branding’ and ‘Best Brand Experience’ categories at the Transform Awards in Dubai, a global event that recognises excellence and rewards innovation in branding.   Created in partnership with leading sonic branding agency, Sixième Son, Etihad is the first airline in the Middle East to develop a robust sonic identity. It expands across the full suite of the airline’s internal and external touchpoints to...

Tuesday, January 19, 2021, 10:00 GMT+7 PurpleAsia, among Vietnam's leading strategic branding, design, and PR consultancies, received four awards last week at the Transform Awards Asia ceremony, an annual acknowledgement and celebration of the region's most outstanding brand work.  Hosted by global magazine  Transform, the Transform Awards Asia, in its seventh year running, gives a platform to benchmark and showcase the work being done across the region. From large global agencies to more boutique consultancies, the awards recognize excellence and reward innovation in branding. During the l...