Building a B2B brand through sonic identity
Aircall co-founder and CEO shares why the phone and contact centre solutions provider has invested in a comprehensive audio branding strategy and the creative process
Source: cmo.com.au
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Everything marketers need to know about sonic branding in 2022
We explore why sonic branding is one of the hottest trends for brand strategy in 2022 and asks the experts: What does it really means to find and articulate your audio brand identity?
Source: cmo.com.au
Etihad Airways is the first airline to bring guests on a sonic journey
Etihad Airways, the national carrier of the UAE, has partnered with Sixième Son to develop a very ambitious and robust sonic system.
Source: thedrum.com
Etihad Airways takes flight with sonic branding inspired by Emirati weaving
Done together with Sixième Son, the new sonic branding blends traditional instruments with both organic and electronic textures, mirroring the weaving method.
Source: marketing-interactive.com
Etihad Airways bets big on sonic branding
Airline extends new audio branding across the full customer journey and from digital advertising to call centres, lounges and onboard
Source: cmo.com.au