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Audio has become big business for advertisers with the boom in podcasts, music streaming and the dramatic rise in smart speakers. All this means a brand’s audio identity is becoming just as important as its visual identity.
We explore why sonic branding is one of the hottest trends for brand strategy in 2022 and asks the experts: What does it really means to find and articulate your audio brand identity?
Sound assets can capture consumer attention, boost distinctiveness and build mental availability, explains Roscoe Williamson of MassiveMusic.
What does universal optimism sound like? According to Colgate and MassiveMusic, it sounds like this