How To Cultivate Community On Reddit
With the advertising slowdown at Twitter and Meta, Reddit has been ready to swoop in for SMEs, but there’s a knack to the platform worth learning. Here it is.
Source: thedrum.com
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How To Pitch Branded Entertainment: Lessons From Channel 4
More than ever, brands are looking to create content, not just ads, to reach audiences. We look at how UK broadcaster Channel 4 has been working with brands to produce digital content, with an employment series for KFC and a Christmas show for Boots among its latest commissions.
Source: thedrum.com
Lessons From Lego On How To Build An Experiential Campaign
The experiential experts know how to unlock imaginations. This is how you build it like Lego.
Source: thedrum.com
What Designers Want From Brand Guidelines
Brand codes are essential for creatives to do their job, but their importance is often underplayed. We asked lead designers what they need from marketers in order to create the best possible advertising.
Source: thedrum.com
The Joy Of Missing Out: Top Tips For Brands Planning Activity Around Dry January
As we come to the end of Sober October, low- and no-alcohol brands are now busy finalizing their plans for January’s month-long abstinence push. We catch up with the marketer behind alcohol-free subscription box Jomo Club to hear about her dos and don’ts.
Source: thedrum.com