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Infinix India CEO emphasizes clear product differentiation amidst smartphone market confusion, ET Retail

Infinix India CEO Anish Kapoor highlighted the issue of smartphone brands offering similar features, causing confusion among customers. To differentiate, Infinix focuses on clear-cut distinctions for each product. Despite a stagnant market, Infinix saw a 30% year-on-year growth in shipment volumes in 2023, increasing its market share from 2.4% to 3.1%.

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