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World Tourism Organisation collaborates with Google to help the tourism industry By IOL Reporter Share In an effort to help the global tourism recovery, the World Tourism Organisation (UNWTO) and Google have signed a new agreement to work together. They plan to lead tourism’s recovery through innovation, education and market intelligence. According to UNWTO, the new Memorandum of Understanding (MoU) builds on past co-operation between the UN specialised agency for tourism and Google. “With destinations in some parts of the world looking to restart tourism, the new partnership will focus on harnessing the power of innovation, education, data and market intelligence to drive sustainable and inclusive recovery,” said UNWTO. ....