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The golden spice isn’t a silver bullet quite yet.

Because you did a different approach to the way in which you got what an average voter would feel about cain, obama, perry, romney, etc. what did you do differently? >> that's right. we did conduct a national general population survey but randomly assigned our respondents into four different treatment groups and exposed them to video clips of president obama speaking about the economy and one of the three g.o.p. frontrunners also talking about the economy. we also included short bios that we required people to read prior to answering questions about vote preference and policy decisions. so it ...