Masters of reinvention: How Canadian associations are leveraging pandemic lessons and forging a new path forward
Transforming any organization during volatile times requires a heightened level of flexibility, adaptability and strong leadership. If the way we respond to crises defines us, then Canada’s associations should call themselves the masters of reinvention. Over the past two years, many association executives demonstrated solid leadership by evolving their strategies to help their members navigate through the pandemic.
Source: obj.ca
