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Makeup day. >> her authenticity and creativeness created an audience that wasn't only loyal, they were engaged. >> hi, tori. hi, lindsay. good question, miranda. >> and it didn't take long for marlena to see how leveraging that could pay off big time. becoming a player in the oversaturated highly competitive world of cosmetics would be daunting for most, but marlena honed in on a gap that she believed existed between the industry giants and consumers. >> people don't have that personal connection. they don't know what the hobbies are or what they love. people feel a little disconnected. >> the...