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Be successful if they're genuine. >> if they're used as tricks people don't come back to those who tricked them. they just don't. ♪ >> it can without question be a hard transition for companies that are going from either having no salespeople or just one person to hiring a whole team. you have to consider a whole bunch of things process, culture, finances. our guest says if you get it right you can add a lot more revenue to your company if you get it wrong you have a lot to lose. tom cersei is founder of hunt big sales and he is author of the new book "life after the death of sails." how to ...

Trying to sell this house? >> that is smart. what i noticed about this is that it was not the very first thing he said in trying to sell the house, but it made him seem honest so when he did talk about the quality of the neighborhood and it was a good price, the buyer believed him now in a way he wouldn't have believed him before. >> reporter: through years of experience our three sales people have developed their own technique. but shelldini warns those honing their skills they'll only be successful if they're genuine. >> if they're used as tricks people don't come back to those who have tric...