Why New Zealand Music Month still matters
Yadana Saw05:00, May 27 2021 Dom Thomas Yadana Saw wearing Wellington band Soft Plastics’ t-shirt for new single ‘Loozer’ ahead of Friday’s NZ Music T-Shirt Day. Photograph courtesy of RNZ. Photographer: Dom Thomas. Who even cares about New Zealand Music Month any more? Every May the poster campaign rolls around. The logo of concentric circles tries to provoke mass hypnosis or brain-altering conversion to the powers of local music. Some gigs happen. A panel discussion and exhibition here and there. Big box music retailers make a window display. And then, onto June’s awareness mont...