For Radio's Truly Creative Talent by Tim Moore | Consultant Tips for Radio ...
If you’re in radio, you’re familiar with the reference “Production Talent.” (How, long ago “production” found its way into Broadcast lexicon is anyone’s guess). Regardless, the place where commercials and promotions are “produced” is in fact known as “the Production Room.” In those sonically insulated rooms, radio talents produce commercials and station promotional campaigns. Many of us have spent a lot of hours there! Over ...
Source: allaccess.com