Detailed text transcripts for TV channel - MSNBC - 20111113:12:55:00
End retailers, like neiman marcus. what would be my strategy to go that far? >> good question. we are talking about getting your brand in a bigger brand store? >> you have to know what they represent as an entity and identity. when you bring in your purse line or bag line you have to make sure it compliments their identity. you can do trunk stores, and you sole consignment to prove you can sell this nar stores. >> you want to make sure that your brand as is, on your website, really reflects their demographic. you want to make sure. pricing on your website makes sense for the retailer you will ...
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