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Once you do it it will be better for you. so it's a trust issue. >> what about as a small business owner providing a discount just in the beginning to get people introduced to it? >> i don't believe small businesses should ever give things away for nothing or give a discount for somebody to try something. i don't think that works. i think more so education works. and showing the value added when you do it. >> showing how easy it is. all right. finally, one entrepreneur wants to know how to convince small business owners to change their ways. >> i'm in the travel management industry. and we sav...

Business. so it has to be an education process and a trust process. it's not about money and saving time. even though she thinks it is. it's about trust and education. once you start thinking in those terms maybe she can come up with a better way to sell her product. >> i think you need a little bit of both. buying things and choosing vendors is an incredible emotional issue and even when it makes financial sense to switch to a provider sometimes people cling to that. they are worried they will be criticized. if the relationship backfires they are worried to be in trouble. do the heavy-lifting...