By Chris Manley, CEO, Engenius Half a dozen years ago I read a study suggesting that, by 2025, Fortune 500 companies would be spending 80% of their marketing budget on digital marketing and only 20% on traditional marketing. Traditional marketing encompasses things like television and newspaper ads, event sponsorships, and billboards — historically trusted places to invest marketing dollars. Many at the time laughed at imagining businesses pulling away from these so heavily to spend in things like websites, online ads, and search engine ranking. 2020 has been full of uncertainties. The one ...