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PhonePe and CaratLane announced their partnership to enable consumers to purchase jewellery by redeeming their accumulated Digital Gold. Consumers can redeem their Digital Gold for a jewellery of their choice at CaratLane and avail up to 7% extra on redemption amount. This strategic alliance aims to revolutionise the way people acquire and gift beautiful everyday jewellery.

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New Delhi [India], January 5 (ANI/PNN): In the era of digitalization, visual search is important. Many e-commerce platforms grabbed the importance of visual search and are now booming. We all know how minute the design of jewellery is. Consumers sometimes look for exact designs, and they don't want to wait. Consumers are less than 18 per cent satisfied when the waiting period is huge. They tend to shift from one brand to another when a present brand fails to provide the right product at the right time. Businesses like jewellery, where the smallest stone speaks in thousands, need sound cons...

Covid-19 impact: Online jewellery sales gain traction in smaller towns December 28, 2020 × Sales growth from Tier-II cities has been in the 70-80 per cent range, says CaratLane’s business head Due to the Covid-19 pandemic, an increasing number of customers from smaller towns are getting comfortable in buying jewellery online. This is a big change in the buying pattern, with customers in cities like Ranchi, Visakhapatnam, Nagpur and Agra using technology to buy jewellery online, said Avnish Anand, co-founder & Business Head, CaratLane, a Chennai-based omni-channel jeweller and a Tanishq ‘...