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>> accuweather.com. >> i think it was real. >> no. >> by the way, look at this, i'm telling you, they should have run the damn mini series. now it's "the washington post" that has it on the front of -- >> this is free media. >> this is the most amazing free media all because -- >> oh, my god. >> supporters of the kennedys killed it when it was on showtime or something. now it's on reelz and stanley is reviewing in the front of the "times" style section and arts section. now "the washington post," the same thing. >> wow. >> here with us now, frank luntz, author of the new win "win: the key prin...

The needs are different. bill daly and david plouffe are disciplined as how the president should present himself as he gets into re-election. i don't think that includes biting off huge entitlement overhaul right now or before you get to a second term. now, this may be kind of rope-a-doping in the end. he ultimately does something. right now this is headed towards casting republicans. republicans have completely driven this debate over spending. they are in charge here. the pros has done little to frame this debate over spending for this year, again, setting aside the budget fight for next yea...

>> i smell a column. >> you smart man. >> let's give gail more fodder. this is from o'reilly last night. >> we have to do something about china. we have to do something about opec. we cannot have oil at $105 which will go to $150 very soon. we have nobody to speak to these guys. they wouldn't be there except for us. messenger is the key. if you have the right messenger and they know how to deliver the message. >> you going to scare them. >> you scare them. the mere threat of doing that -- >> why haven't obama or bush done it? >> they don't have the capacity to do it. >> they're not smart enoug...

Tommy newberry is the spokesman. why are you doing this? >> well, we want to make our voice heard and small business owners, entrepreneurs, those who are big taxpayers, their voices aren't been heard or heeded by the administration and i'm representing a group of small business owners that are ready to stand up and speak out. it's long overdue but the billboard concept reaches the american people directly without the filter of media. >> so you did this deliberately not identifying where it was coming from. that comes later but this was strategied? >> no really. it came together organically. we...

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