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With server-side ad injection, the user is fed one continuous stream of video with the ad included, making it difficult for ad blockers to determine when ads show up.
Some users have reported experiencing longer loading times on YouTube with browsers like Microsoft Edge and Firefox.
YouTube has intensified its efforts to stop users from blocking ads on the platform. A small test that started in May has now gone global.
In a bid to combat the use of ad blockers, YouTube has launched a global initiative to encourage users to either allow ads or explore the benefits of YouTube Premium.
Xiaomi 12 Pro 5G, Xiaomi 11T Pro, Xiaomi 11i Hypercharge users to get YouTube Premium subscription for free: Here’s how