Telcos to lose $3 bn in SMS business messaging revenue to OTTs in next 5 years: Juniper Research, ET Telecom
SMS Revenue: It noted that OTT business messaging traffic will reach 375 billion messages in 2028, rising from 100 billion messages in 2023. The research firm has predicted that the “diminishing quality” of SMS networks will drive enterprises using mobile business messaging to explore alternative channels, including OTT messaging apps.
Source: indiatimes.com