Tv Equation News Today : Breaking News, Live Updates & Top Stories | Vimarsana

This stuff. they fan out, dig in, and measure up the white stuff. many with a breathless, heart pounding doomsday delivery. >> a beatdown this afternoon. >> conditions are atrocious. >> this is like getting hit with a big crashing wave. >> reporter: snowmageddon, snow-zilla monster. and mother nature's wrath. and almost everyone gets into the act. cnn included. with a promo that could easily double as a trailer for a hollywood action film. >> cnn is there. >> reporter: scary stuff for a time-tested weather formula that follows a simple tv equation -- they frequently start with dire warnings of...

>> this is like getting hit with a big crashing wave. >> reporter: snow mag get done, snow zil la monster. and mother nature's wrachlt most everyone gets into the act. cnn included, with a promo that could easily double as a trailer for a hollywood action film. scary stuff for a time-tested weather formula that is a tv equation, they start with dire warnings of an impending apocalypse, scary, very, very scary. >> weather not felt for manor beast, although the kids rather enjoying the snowstorm. >> reporter: you know what comes next, the live shots, from the roads, the salt trucks and the mound...