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To break her fall nicole hits the ground hard. >> it happened very fast. i pushed off. i don't remember if i thought, oh, i've gone too far and when i hit the ground it knocked me out instantly. >> you can watch "caught on camera: thrills and spills" tonight at 8:00 eastern on msnbc. time for a little tv experiment. take a look at this video. mm-hmm. yeah. sugar! looks good. so can you resist that or are you on your way to the kitchen? the temptation may be greater than you realize. researchers showed people milk shakes, cookies and it lit up the same parts of the brain activated when drug a...

Zaps a fellow contestants with 420 volts. the audience shouting punish him, punish him. take a look and listen. contestants and audience are real. they think the game is real. the guy on the hot seat and is actor. it's faking it. it looks like he's about to die. here is the punch line. while some of the contestants said no they would not participate in this, 82% said yes and flipped the switch. onrequire's a bizarre tv experiment. >> reporter: producers say they are updating a psychological experiment that was run in the united states 50 years ago.