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working, what formats people respond to, what formats are potentially now going out of date. so, thanks to three of you for coming on to help us with this. let s start with you, sophie. what trends have you observed within the adverts you make and the demands from your clients in the last few months? well, it s obviously been a difficult time. so, the run up to christmas is traditionally when a vast majority of our clients make considerable amounts of their revenue. certainly, the retailers rely on that time. but obviously it was approached with some degree of caution for lots of reasons. obviously, consumers have been struggling and prices have been rising. so it was a difficult one, i think, to call in terms of how people advertised, in terms of what was in advertising. i think we saw a degree, actually, of caution in relation to the run up to christmas and advertisers in relation to the run up to christmas and advertisers trying to take an approach which wouldn t be ....
describes them as chess pieces removed from the board . a taliban official said the killings amounted to war crimes. now on bbc news, the media show. welcome to the media show. in a minute, we re going to talk about the christmas period and what it taught us about advertising, both about what ads are working and where companies are wanting to spend their money. we ll also talk to stephen lambert from studio lambert, which made the runaway hit for the bbc, the traitors. but before we do all of that, let s talk about channel 4 privatisation, because it looks like it could be off. global s podcast the news agents broke this story. it s got hold of a letter from the culture secretary, michelle donelan, sent to the prime minister, which appears to advise against privatisation, saying there are better ways to ensure channel 4 s sustainability. let s bring in chris curtis, editor in chief of broadcast magazine. hiya, chris. good to have you back on the media show. so is this ....
as putin s unilateral ceasfire appears to have had little effect on the frontline. iran hangs two men for allegedly killing a security official during anti government protests. you re watching bbc news. now it s time for the media show. welcome to the media show. in a minute, we re going to talk about the christmas period and what it taught us about advertising, both about what ads are working and where companies are wanting to spend their money. we ll also talk to stephen lambert from studio lambert, which made the runaway hit for the bbc, the traitors. but before we do all of that, let s talk about channel 4 privatisation, because it looks like it could be off. global s podcast the news agents broke this story. it s got hold of a letter from the culture secretary, michelle donelan, sent to the prime minister, which appears to advise against privatisation, saying there are better ways to ensure channel 4 s sustainability. let s bring in chris curtis, editor in chief of ....
are on a knife edge. iran has hanged two men for allegedly killing a security official during anti government protests which have lasted for more than three months. family members say they were not permitted to meet the men before they were killed. as ukraine celebrates its orthodox christmas, russian backed forces there say they ve downed a drone in breach of a temporary ceasefire. it appears to be another sign that the christmas truce called by president putin has been ignored. you re watching bbc news. now, it s time for the media show. welcome to the media show. in a minute, we re going to talk about the christmas period and what it taught us about advertising, both about what ads are working and where companies are wanting to spend their money. we ll also talk to stephen lambert from studio lambert, which made the runaway hit for the bbc, the traitors. but before we do all of that, let s talk about channel 4 privatisation, because it looks like it could be off. glo ....
To christmas and advertisers trying to take an approach which wouldn t be seen as encouraging overspending and consumers needing to be kind of profligate and getting into debt. so we saw some nice entertainment and some approaches which took, i guess, kind of issues and ideas to their heart. so, retailers likejohn lewis thinking about foster care, for example, brands like asda going pure play entertainment, using the film elf. but i think it was a hard period to call. and whilst i understand things like tv growth was still there, it was obviously slowing in the second half of the year. and we ve just been talking about the traitors, as you ll have heard. and here s a quote from mark gatiss, the actor and screenwriter. he said, the traitors gave us proof that linear television is not dead. ....