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M&M sells Mahindra First Choice Services for ₹21.5 cr to TVS February 25, 2021 × Mahindra Holdings Ltd, a wholly owned subsidiary of Mahindra & Mahindra, on Thursday said that it has sold its entire stake in Mahindra First Choice Services (MFCS) for ₹21.5 crore, as well as its entire stake in MFCS’ subsidiary, Auto Digitech Private Limited, for ₹13.5 crore, to TVS Automobile Solutions Private Limited. MFCS is involved in the business of servicing multi-brand car and two-wheelers. Mahindra Holdings had on November 26, 2020, agreed to sell its entire stake aggregating 100 per cent of the paid-up equity share capital in MFCS, as well as its entire stake aggregating 100 per cent of optionally convertible redeemable preference shares in ADPL to Chennai-based TVS Automobile Solutions Private Ltd. ....