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In a TikTok video, a school therapist named Alexis encouraged parents to let their tweens still play with toys instead of forcing them to "grow up quickly."
Many people blame social media and beauty influencers for the surge of young girls shopping at Sephora, but one mom argued it is actually the parent's fault for not saying no to their kids.
A dad wrote to Reddit asking what other parents would do if their kids asked for such an expensive birthday gift, as his son did.
"Anyone who's paid attention to beauty culture and how it's been shifting over the past five to 10 years could have probably predicted this."
A recent trend on TikTok argues that little girls are the worst thing to enter Sephora. One TikToker even says we have to "normalize" being mean to them. However, it should be the parents that get the blame.