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Scott, but the city of san francisco knows as batkid! >> the cool thing about this one is that it was a cool thing about this kid, a cool thing about the city of san francisco, and when it happened, it became a national cause. america came together around one thing. we can't stand each other on everything from fried chicken preferences to politics and everything in between, but when it comes to batkid, we're all on the same page. >> this is miles, he's 5. he's been battling leukemia for more than half his life. his leukemia is currently in remission, which is a good thing. when the make-a-wish...

That they highly value, if they're going to value more time off, higher compensation, other kinds of perks and benefits, you really need to listen to what's important to your employees and as gene said, look at what your competitors are doing as well. >> let's move on to the next question. it's about expanding your brand through social media. >> i want to build my customer base. i would like to hire or at some point in the future get someone to help me with social media. where do i start? i'm operating on a shoestring budget. >> all right, carol. let's start with you. does she hire an intern? ...

His leukemia is in remission, a good thing. when the make a wish people asked him what his wish was. he said he wanted to be a super hero, batman. or maybe, bat kid. but i probably do not have to tell you an of this, if you own a computer machine or device that hooks you to social media. this is what it looked like this afternoon if you set your tweet deck for #-sfbatkid. don't stare at it you will go blind. all the interest, overwhelmed the make a wish website. we are currently experiencing technical difficulties, due to interest in the bat kid wish. please check back. that its just the virtu...

Tell you an of this, because if you own a computer machine or any sort of device that hooks you to social media, this is what it looked like this afternoon if you set your tweet deck for #sfbatkid. don't stare at it you will go blind. all the interest, overwhelmed the make a wish website. we are currently experiencing technical difficulties, due to interest in the batkid wish. please check back. that's just the virtual world's response. in the regular world, thousands, literally thousand of people brought their actual physical bodies to the streets of san francisco today. transforming san fran...

Grade or 12th grade, that's not necessarily a problem with the kids or the school. at that time it's a problem with the parents. >> brian: do you think this is a good move? if the parents are the problem and you understand the parents are the problem, should you just analyze the problem and change it by taking action and giving them gift card? i could see giving your kid money for scoring a goal. >> steve: i have done that. >> alisyn: it's a different form of bribery. they're not going it to the kids. they're giving it to the parents. >> steve: here is the problem. this year it's 25 bucks. wal...