What 1800 Flowers is doing to create a consistent customer communications experience
What 1800 Flowers is doing to create a consistent customer communications experience US flower and gift hamper online retailer talks through efforts to unify its customer service communications approach Deploying an automated chatbot in less than two weeks, contextualising communications regardless of channel and improving internally efficiencies are just some of the wins for 1800 Flowers after overhauling its customer service approach. Over the last year, the US-based online floral and gift hamper retailer has worked to unify an ever-increasing array of customer communications channels. D...
Source: cmo.com.au