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iTWire - Yahoo to integrate identity solution with Twilio Segment to drive 'greater advertiser relevance and reach'

Customer data platform Yahoo Advertising has announced a new integration with Twilio Segment Customer Data Platform (CDP) to “drive greater advertisin. ....

Liz Adeniji , Dan Richardson , Yahoo Identity Solutions , Egen Solutions , Twilio Segment , Data Platform , Yahoo Advertising , Next Gen Solutions , Regional Vice President , Twilio Segment Customer Data Platform Cdp , Advertising Reach And Relevance , Yahoo Connectid ,