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Peak Design may sue Amazon over alleged product copyright infringement Photo by: Canonicalized/Flickr (CC BY-SA 2.0) Friday, March 5, 2021 8:25 AM UTC Related Stories Amazon has been called out by Peak Design for allegedly copying one of its bestselling items, which is a camera bag called the “Everyday Sling” bag. The company that makes various kinds of bags and camera accessories also called the attention of Jeff Bezos for “stealing” their design. The company said on Thursday, March 4, that its “Everyday Sling” ha...

Peter Dering, CEO of San Francisco-based Peak Design, said his company's "Everyday Sling" bag became a target for Amazon to copy after it was the top-selling premium camera bag on the site "by a longshot." "It feels like somewhere in Amazon there's a bell that goes off, which says 'OK, this one's going to be worth our time to go make the knockoff,'" Dering said in an interview. "And that sort of finally happened to us." Dering decided to go public with his concerns. On Wednesday, Peak Design released an ad, titled "A Tale of Two Slings: Peak Design and Amazon Basics," which co-stars Dering an...

YouTube Peak Design published a YouTube video taking shots at a cheaper Amazon bag similar to its own. The company said its bag has "bells and whistles" like a lifetime warranty and recycled materials. Shoe brand Allbirds previously slammed Amazon for selling a look-alike shoe design. Peak Design called out Amazon for selling a cheaper and less environmentally friendly version of its "Everyday Sling" bag in a new video released Wednesday. The Amazon Basics bag "looks suspiciously like the Peak Design everyday sling," the video's narrator says, "but you don't have...