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From China to the world: C-beauty eyes global expansion | Analysis

SHANGHAI ZHAN PODCAST: Riding a hype wave and a reputational shift, Chinese beauty is at the cusp of becoming the next big industry trendsetter. Can it surpass the challenges to exert the cultural influence of K- or J-beauty? ....

L Oreal China , Shanghai Zhan , Téphane Wilmet , Nc Beauty ,